2021-08-17
The epidemic has affected the entire retail industry, and many retail brands are facing the massive challenge of physically stepping on the brakes and developing a system of of
e-commerce in answer to the challenges of the Covid 19 epidemic. In order to assist retail companies in accelerating their digital transformation and master the OMO omni-channel layout to achieve operational benefits, 91APP, the country’s first Online-Merge-Offline retail software cloud service provider, and Taiwan’s leading enterprise management software service provider Digiwin, today formally announced a strategic alliance to become a digital retailer. Under the framework of service cooperation, we will integrate the advantageous resources of both parties to jointly assist in the digital transformation of retail brands and create new business opportunities.
For the first time today, 91APP and Digiwin jointly held the “Omni-Channel Layout & Brand Headquarters Value – Reconstruction New Business Model” Online Trend Summit, attracting more than 300 operators of retail brands and distribution companies to participate. At 91APP, we are dedicated to creatively and proactively finding solutions to solve the issues which have arisen due to the epidemic, now and into the future!
At the summit, Yang Ming-Fang, general manager of 91APP, aptly noted, that while the epidemic has caused innumerable difficulties and tragedies, it has, at the same time, also created opportunities. Many retail brands that have already implemented the OMO (Online-Merge-Offline), can flexibly adjust the operation of stores and e-commerce forthwith. The operation ratio and countermeasures are used to respond to the epidemic and minimize the damage. He further pointed out that while the epidemic has restricted people from visiting stores, the demand for shopping remains unabated. Brands have used official websites and APP e-commerce which can be accessed on personal phones. Stores are also employing efficient digital tools, such as online (virtual) “In-Store Portal”. Shop clerks can carry out sales from home and guide shopping through e-commerce. This not establishes a novel form of retail digital service, but also works to integrate member data. This integration of physical resources has helped to develop the growth of e-commerce in these difficult times. It also stands testament to the great importance of the melding of OMO(Online-Merge-Offline). The retail market has been reshuffled and reshaped, in a world where digital transformation has proven to be imperative. With OMO’s omni-channel layout, we can immediately grasp our competitive advantage in this environment!
Lee Yi-Xun, vice president of Digiwin, said that retail companies emphasize a high degree of flexibility in marketing in response to rapid market changes. Back-end operations require accurate and effective control. However, the two are often at odds. The challenge we face, then, is how to quickly obtain front-end marketing changes. Through the integration of information systems and the integration of omni-channel data, integrated management can achieve efficient omni-channel operations, real-time insight into data to grasp business conditions, and leverage the management benefits of retail enterprises to realize the operational value of brand headquarters.
According to Yang Ming-Fang, Digiwin is the leader of domestic enterprise management software services. The company has been engaged in the market for many years and has an intimate relationship with many large retail brands. It has invaluable experience in system introduction and integration, such as ERP. Presently, it is actively expanding into new retail field. I believe that the two sides shall cooperate effectively and strategically. In terms of data, membership, and even back-end integration, it can provide customers with the most comprehensive service. For retail brands that intend to invest in OMO’s omni-channel layout, they can also jointly assist them in breaking through the epidemic’s dilemma in digital transformation, allowing e-commerce to be used by brick and mortar retailers, and upgrading to create a more powerful omni-channel layout.
Lee Yi-Xun has pointed out that 91APP is the only retail software cloud service provider that can assist retail brands in the development of physical e-commerce and OMO omni-channel development. Deeply cultivate the stock, increase the repurchase rate, and open up the data cycle and insights through the OMO omni-channel to support business decision-making. Under the cooperation of both parties, we can together create the most effective mechanism in order to serve the customer and achieve the highest integrity in retail business operational data; working ultimately to enhance the performance of corporate operations and management, and seize market opportunities.
Affected by the epidemic, the retail industry is facing a novel paradigm shift. There stands in our midst a golden opportunity for digital transformation. 91APP, which has just been recognized by the National Development Council as a “ Startup Island TAIWAN “, and Digiwin, a leading ERP manufacturer with 40 years of market experience, have joined forces, hoping to jointly assist retail brands to accelerate the OMO omni-channel layout and conquer the limitations imposed upon the retail market by the epidemic.