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Success Stories2020-09-26T12:12:35+00:00

成功案例

91APP 擁有最多電子商務/虛實融合成功案例,包括網路開店、實體門市、連鎖品牌等上萬家商店。

看他們如何業績快速成長,攻下新零售市場!

D2C需求增 91APP 2023年營收13.9億元創新高

Investor Latest News, 新聞中心|

2024-03-15 台灣首家上櫃原生SaaS軟體服務公司91APP(91APP*-KY,6741)公布2023年度財報,全年合併營收新台幣13.9億元,再創新猷,年增10%,營業毛利率維持75%,淨利率維持30.5%,皆保持在穩定區間,稅後淨利為新台幣4億元,續創歷史新高,每股盈餘為新台幣3.37元,在去年整體市場經濟環境逆風下,公司營運仍持續穩健成長。

會員經營怎麼做?三招會員制度活動行銷提高會員忠誠度,品牌維護顧客關係就靠這幾招!

虛實融合, 電商行銷|

當市場逐漸從多通路走向全通路,品牌行銷趨勢朝向提供更好、更個人化的消費者體驗,面對競爭激烈的市場,品牌已意識到要擁有自己的會員,但經營會員對許多品牌來說卻是個陌生的難題;品牌要做好會員經營,建立一套有驅動力的會員制度是成功關鍵,但該怎麼建立品牌的會員制度?

更多成功案例

91APP Achieves Record Q3 2023 Consolidated Revenue of NT$320 Million; Expects Strong Q4 with Robust D2C e-Commerce Performance on Double 11

Investor Latest News, 新聞中心|

2023-11-15 91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, announced its consolidated financial results for the third quarter of the fiscal year 2023. The consolidated revenue for Q3 2023 amounted to NT$320 million, a remarkable 9% year-over-year increase, marking a historic high for the same period. Net profit after tax reached NT$110 million, reflecting a substantial 43% YoY surge, with earnings per share at NT$0.97. The cumulative consolidated revenue for the first three quarters of this year exceeded NT$9.7 billion, demonstrating an 11% YoY growth. Net profit after tax for the same period amounted to NT$290 million, showing a notable 32% YoY increase, with earnings per share at NT$2.45. The robust operational performance is attributed to the strong demand in the brick-and-mortar retail brand D2C(Direct-to-Consumer) e-Commerce and OMO (Offline-Merge-Online) strategies. Further contributing to this success are the anniversary celebrations of department stores and Double 11 warm-up events held in the latter half of the year, which have substantially elevated overall profit performance.

91APP Achieves October Unaudited Consolidated Revenue of NT$115 Million, and Reports Impressive D2C Performance Ahead of Double 11

Investor Latest News, 新聞中心|

2023-11-10 91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced its unaudited consolidated revenue for October 2023. The unaudited consolidated revenue for October 2023 amounted to NT$115 million, an increase of 6.75% year-over-year growth. The total revenue from January through October 2023 reached NT$10.87 billion, reflecting a growth of 10.63% in comparison to the same period last year, indicating stable and upward operational momentum.

Super App 成帶動銷售成長必然趨勢,91APP 領航品牌打造 OMO 關鍵利器

數據行銷|

Sorry, this entry is only available in 繁體中文. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 感謝《商業周刊》報導(查看原文) 新世代零售 OMO 通路大戰正式鳴槍,正是因為「Super App」崛起!Super App 被視為下一波零售新奇點,究竟 Super App「超級」在哪?與一般電商 App 有何不同?正當市場尚處觀望態度,少數先行品牌早就為下一波零售戰場超前佈下這盤局!例如,寶雅近期推出全新 Super App,就是為了持續成長而實踐的品牌策略。 根據 Gartner「2023 十大戰略技術趨勢」報告預測,全球發展到 2027 年將有 50% 以上的人口將成為 Super App 活躍用戶。若要精準定義 Super App,它像一把瑞士軍刀,單一介面組合各種工具,提供消費者生活所需的完整服務生態系統,提升使用率與黏著度,進而累積多元數據以全面優化體驗和服務。 至於 Super App 與一般 App 有什麼差異?以零售業為例,過去 App 大多專注提供單項核心應用,例如購物、支付或會員卡功能,各自分散在不同 App;Super App 則發揮「整合」任務,在一支 App 把購物、支付、會員「全包」,滿足消費者的虛實購物需求,在多元場景驅動用戶回訪/回購動機,甚至點數、數位印花能虛實通用,強化品牌與消費者的互動頻次。 由此觀之,Super App 更有施力點驅動零售 OMO 進化,促成通路、數據、會員等三者的全面循環,同時也為消費者、門市、品牌三方帶來長尾效益。 Super App 如何協助品牌放大 OMO 效益? 活用 Super App「整合」優勢,建構三大循環價值 品牌打造 Super App,創造 OMO 三贏局勢 Super App 如何協助品牌放大 OMO 效益? [...]

Prioritizing Taiwan’s Digital Talent Development – 91APP Receives “IT Matters Awards for the Best IT Employer”

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91APP (Stock code: 6741), the first native SaaS company to be publicly listed in Taiwan, has been recognized with the prestigious "2023 IT Matters Awards for the Best IT Employer" for its significant contributions to talent acquisition and development. These awards, organized by the Information Management Association and guided by Taiwan's Administration for Digital Industries under the Ministry of Digital Affairs, aim to celebrate companies that have played a pivotal role in creating a high-quality working environment in the IT sector, thereby boosting Taiwan's competitiveness in the IT industry.

2023/09 產品最新動態: 透過指定商品特價給折扣同時做出價值

product-release|

9月重點:91APP 多樣的促購機制,如隱形賣場、APP獨賣、及指定商品特價活動,以滿足不同的銷售策略需求。指定商品特價(單品特價)具有彈性設定、特定客群指定和特價標籤等特色,旨在提供消費者更具尊榮的購物體驗。從會員價、零碼出清到限時搶購,91APP 提供多元的促購工具,幫助品牌在零售市場中增強競爭力。

91APP Achieves September Unaudited Consolidated Revenue of NT$111 Million, Gearing up for Fourth-Quarter Shopping Season

Investor Latest News, 新聞中心|

2023-10-12 91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced its unaudited consolidated revenue for September 2023. The unaudited consolidated revenue for September 2023 amounted to NT$111 million, an increase of 10.52% year-over-year growth, setting a new historical high for the same period and maintaining strong performance. The total revenue from January through September 2023 reached NT$972 million, reflecting a growth of 11.10% in comparison to the same period last year, reaching a new high.

91APP Achieves August Unaudited Consolidated Revenue of NT$108 Million, and Publishes its First Sustainability Report

Investor Latest News, 新聞中心|

2023-09-11 91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced its unaudited consolidated revenue for August 2023. The unaudited consolidated revenue for August 2023 amounted to NT$108 million, an increase of 5.45% compared to the same period last year and establishing a new historical high for this corresponding timeframe. The total revenue from January through August 2023 reached NT$861 million, reflecting a growth of 11.18% in comparison to the same period last year, reaching a new high.

【防詐宣導】行政院數位發展部邀請您一同於網站明顯處加註防詐騙警語,並提升內部資安防範!

防詐宣導|

據統計 2022 年詐騙手法前三名,分別為「假網路拍賣」、「假投資」及「解除分期付款」,其中「假網路拍賣」 與「解除分期付款」皆為電子商務常見的詐騙手法,不僅消費者受害,更有損商家的商譽。為建立韌性防護網,共同阻詐,行政院數位發展部呼籲應從防詐觀念建立以及資安防護著手。行政院數位發展部攜手 91APP,邀請品牌企業公私協力,共同防詐宣導,在網站明顯處加註反詐騙警語,以提醒消費者加強留意;並透過內部檢視,提升資安防範,降低潛藏的資安隱憂,共造安全的網路購物環境。

為顧客打造沒有斷點的消費旅程,「以人為核心」的行銷與商務策略建議這樣做!

電商行銷|

Sorry, this entry is only available in 繁體中文. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.《天下雜誌》原文 OMO 全通路融合時代之下,品牌如何替顧客建構沒有斷點的消費旅程?打造「以人為核心」的購物、行銷以及收/取貨體驗最為關鍵! 所謂顧客旅程,指的是品牌與顧客在各個接觸點,舉凡如搜尋、評估、購買決策、售後體驗…所串起的路徑之旅。品牌若能深入掌握顧客的需求、動機與行為,提供貼近人心的個人化體驗,勢必有助提升顧客滿意度,乃至於強化品牌忠誠度。 值得注意的是,《Google 2022 智慧消費關鍵報告數據》顯示 56% 的消費者在購物前橫跨線上、線下蒐集資訊,平均會經歷 7 至12 個資訊管道才做出決定。為了避免在各個接觸點無形流失商機,品牌可從三大構面著手以消弭斷點。 以人為本的商務互動:打造最低摩擦力的全通路購物體驗 以人為本的行銷溝通:提供精準訊息,商品推播不亂槍打鳥 以人為本的收/取貨經驗:強化 OMO 庫存融合達到貨暢其流 以人為本的商務互動:打造最低摩擦力的全通路購物體驗 為了讓消費者在不同接觸點能感受一致化的購物體驗,品牌首先需串起全通路斷點。消費者忙碌時在電商下單求效率,亦或週末到門市試用、試穿,滿意後直接帶走,不論在哪裡消費,會員點數同步累積、優惠資格跨通路使用,讓消費者依據當下情境獲得適切的購買方案。 接著,從線上、線下通路可以怎麼優化顧客體驗?線上多加運用官網/ App 直觀的操作介面,從商品加入最愛、放入購物車,再到選擇金流、物流等步驟,盡可能降低操作難度,減輕顧客消費的摩擦力。 至於線下體驗,顧客進入門市後,店員透過平板進入品牌 CRM 系統,掌握顧客過往購物紀錄與品味偏好,在互動時推銷令人心動的組合銷售,提升平均客單價。有效打通線上、線下通路壁壘後,品牌完整掌握每位顧客的第一方數據,有助後續行銷環節。 以人為本的行銷溝通:提供精準訊息,商品推播不亂槍打鳥 品牌透過數據進行多維度分析,可洞悉消費者喜好、興趣和行為模式,掌握消費者需求,以提供精準行銷訊息與商品資訊。後續再透過個人化行銷方式,更能有效吸引消費者的眼球,提高品牌的知名度及指名度,帶動轉換率。 品牌運用第一方+第三方數據,藉由掌握消費者輪廓,確保廣告投放對象對商品有感興趣,精準導入新客群。站在消費者角度來看,收到感興趣的商品資訊,購買動機當然會提升,對品牌好感度自然也會加分。 在舊客/會員經營方面,品牌可以藉由 App、官網後台系統撈出第一方數據,再根據個別會員消費習慣、喜好進行分群,並透過 App 設定分眾推播訊息,能夠提升下單率。而從會員角度來看,收到的推薦商品、優惠券內容是自己所需,就會有更強烈的回購意願。 以人為本的收/取貨經驗:強化 OMO 庫存融合達到貨暢其流 顧客旅程最後一厘路的斷點,往往發生在收貨、取貨感受不佳而取消訂單。根據《天下實驗室》與 91APP 共同執行<零售服務品牌大調查>,3 成零售品牌表示遇到「庫存管理」問題。過去業者採用「先配後售」的管理原則,線上、線下貨源互不隸屬,導致總庫存量足夠卻無法跨通路銷售。沒有效率的調貨模式,造成顧客不便,更可能導致他們對品牌留下負面觀感。 對此,91APP 建議品牌嘗試以「OMO 庫存融合」管理思維實踐貨暢其流。關鍵作法是品牌總部整合全通路資訊系統,即時掌握商品、訂單、出貨進度,彈性分配各通路的庫存比例,靈活應對銷售市場變化,有效解決單一通路缺貨情況。 舉個實際情境,近年雙十一、雙十二大檔讓電商訂單大爆發,過去統一由中央倉庫出貨,造成消費者收貨時間比平常延後好幾倍。當 OMO 庫存融合後,出貨系統可指派鄰近消費者的門市協助揀貨、出貨。如此一來,大幅加速物流效率,最大限度提升庫存利用率,確保消費者在最短時間收到商品,獲得更好的購物體驗。 以人為核心的行銷溝通、商務互動以及取貨體驗,是鞏固顧客旅程之中最可能流失客源的環節。將以人為本的價值發揮到最大,有助品牌與顧客建立良好關係,在競爭激烈的零售環境取得優勢,藉此持續創造商機。歡迎下載《2023 品牌商務趨勢報告》,了解更多「以人為核心」打造品牌策略的實踐細節。 [...]