2023-10-12
91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced its unaudited consolidated revenue for September 2023. The unaudited consolidated revenue for September 2023 amounted to NT$111 million, an increase of 10.52% year-over-year growth, setting a new historical high for the same period and maintaining strong performance. The total revenue from January through September 2023 reached NT$972 million, reflecting a growth of 11.10% in comparison to the same period last year, reaching a new high.
In anticipation of the fourth-anniversary celebrations and the peak shopping season of Double 11, numerous brick-and-mortar e-commerce companies have taken proactive measures. Fueled by the OMO(Offline-Merge-Online) approach, various pre-event activities have been consistently raising consumer enthusiasm and boosting purchasing sentiment.
According to the latest statistics from Taiwan’s Ministry of Economic Affairs (MOEA), the retail industry is expected to achieve a record-breaking revenue scale of over NT$4.5 trillion this year. e-Commerce’s market penetration is continuously on the rise, while brick-and-mortar consumer spending, although showing signs of recovery, has not yet returned to pre-pandemic levels, indicating that consumers have grown accustomed to online shopping channels. The “91APP Retail Research” report also notes that during the lockdown period in Taiwan, e-Commerce experienced significant sales growth despite the pandemic’s impact on brick-and-mortar retail. Although post-pandemic growth has slowed, the overall trend remains positive and continues to develop.
To enhance consumer loyalty and operational efficiency, retail brands actively leverage various consumer touchpoints and embrace D2C (Direct-to-Consumer) e-Commerce. This approach allows them to access valuable first-party data while offering consumers seamless omnichannel shopping experiences. As part of the efforts to boost D2C brand development, 91APP’s “Commerce Solution” has optimized the shopping cart system interface, resulting in a streamlined checkout process and improved user flow, making it more intuitive. This optimization has led to a remarkable 17.6% reduction in the average consumer checkout time, simplifying operational procedures and enhancing conversion rates. These enhancements contribute to the growth of retail brands’ D2C e-Commerce and membership operations.
As the fourth-quarter shopping season approaches, acquiring new consumers becomes a crucial focus in addition to actively managing existing consumer memberships. To boost organic traffic growth, 91APP has introduced a new feature, “One-Click Category Page Description,” which utilizes AI to automatically generate precise page descriptions, optimize the SEO structure of product category pages, and enhance consumer search efficiency and the exposure of product category pages. This effort drives sales and guides purchase benefits. Several brands have already adopted this feature, continuously fine-tuning it to steer high-quality organic traffic to their websites, combining the power of AI for a proactive approach to the upcoming Double 11 event.