D2C Drives Brand Growth Momentum
Creating consumer-centric shopping experience | Driving sales growth with data at the core
Leverage channels, traffic, and data assets
The D2C model helps elevate consumer relationships
Traffic acquisition
Acquire new consumers through public domain traffic, such as advertisements on social media, and engage loyal members through private traffic, such as an app or LINE
D2C channels
Establish connections with consumers to increase conversion and collect data to further optimize performance
Data center
Collect consumers data from various channels to uncover business insights, identify high-value consumer, and enhance traffic and sales efficiency
Integrate multi-channel advantages and
connect with consumers
EC WEB
Acquire new consumers
Acquire new consumers
Guide consumers to initially get to know the brand and complete their first purchase
APP
Communicate with loyal members
Communicate with loyal members
Increase member repeat purchase and brand loyalty
LINE OA
Expand potential consumer base
Expand potential consumer base
Quickly increase friends and gradually cultivate them into loyal consumers
Brick-and-Mortar Stores
Build brand connections
Build brand connections
Providing warm services and experiences to drive consumers into the OMO cycle
Build up brand data assets
and achieve precise consumer acquisition
Before
Consumer data is fragmented, making data integration challenging
• Traffic costs rise but with decreasing precision
• Brands find it difficult to understand consumer profiles and behaviors
• Marketing messages without segmentation lead to bad consumer experience and low sales conversion
• Brands unable to assess OMO effectiveness
After
Integrate retail resources to enhance operational efficiency
• Traffic Growth: apply data in advertising campaign for precise traffic
• Consumer Relationship Management: Provide omni-channel experience and privileges for deepen relationships
• Personalized Marketing: Segment communication based on product preferences, purchase intentions, activity levels, and other dimensions to enhance conversion
• Analytics and Insights: Uncover omni-channel consumer management and sales opportunities to drive growth
Consumers, store staffs, and brands
jointly drive the OMO growth cycle
Empower store staffs to enhance
consumer management value
consumer management value
Brands provide training, performance incentives, digital tools, and other resources for store staffs to accelerate the implementation of OMO transformation and break through the bottlenecks in store performance growth
Put consumer at the core to expand
omni-channel operational efficiency
omni-channel operational efficiency
Provide a seamless omni-channel shopping experience, membership system, and personalized communication to attract more members into the OMO journey, establishing long-term and deep relationships with the brand
91APP assists brands in implementing D2C strategies
Build brand e-Commerce
Combine the consumer management advantages of EC WEB / APP / LINE
Utilize data to deepen member relationships
Omni-channel OMO transformation
Integrate online and offline systems / data / member
to leverage e-Commerce for brick-and-mortar stores
E-Commerce outsourcing service
Provide comprehensive Services from planning strategy to execution
to maximize the benefits of digital transformation
D2C Drives Brand Growth Momentum
Creating consumer-centric shopping experience
Driving sales growth with data at the core
Control channels, traffic, and data assets
The D2C model helps elevate consumer relationships
Traffic acquisition
Acquire new consumers through public domain traffic, such as advertisements on social media, and engage loyal members through private traffic, such as an app or LINE
D2C Channels
Establish connections with consumers to increase conversion and collect data to further optimize performance
Data Center
Collect consumer data from various channels to uncover business insights, identify high-value consumer, and enhance traffic and sales efficiency
Integrate multi-channel advantages
and connect with consumers
EC WEB: Acquire new consumers
Guide consumers to initially get to know the brand and complete their first purchase
APP: Communicate with loyal members
Increase member repeat purchase and brand loyalty
LINE OA: Expand potential consumer base
Quickly increase friends and gradually cultivate them into loyal consumers
Brick-and-Mortar Stores: Build brand connections
Providing warm services and experiences to drive consumer into the OMO cycle
Build up brand data assets and achieve precise consumer acquisition
Before
Build up brand data assets and achieve precise consumer acquisition
• Traffic costs rise but with decreasing precision
• Brands find it difficult to understand consumer profiles and behaviors.
• Indiscriminate mass marketing messages lead to poor consumer experience and low sales conversion
• Brands unable to assess OMO effectiveness
After
Integrate retail resources to enhance operational efficiency
• Traffic Growth: apply data in advertising campaign for precise traffic
• Consumer Relationship Management: Provide omni-channel experience and privileges for deepen relationships
• Personalized Marketing: Segment communication based on product preferences, purchase intentions, activity levels, and other dimensions to enhance conversion
• Analytics and Insights: Uncover omni-channel consumer management and sales opportunities to drive growth
“Consumers, store staffs, and brands
jointly drive the OMO growth cycle”
Empower store staffs to
enhance consumer management value
enhance consumer management value
Brands provide training, performance incentives, digital tools, and other resources for store staffs to accelerate the implementation of OMO transformation and break through the bottlenecks in store performance growth.
Put consumer at the core to expand
omni-channel operational efficiency
omni-channel operational efficiency
Provide a seamless omni-channel shopping experience, membership system, and personalized communication to attract more members into the OMO journey, establishing long-term and deep relationships with the brand
91APP assists brands in implementing D2C strategies
Build brand e-Commerce
Combine the consumer management advantages of EC WEB / APP / LINE
Utilize data to deepen member relationships
Omni-channel OMO transformation
Integrate online and offline systems / data / member
to leverage e-Commerce for brick-and-mortar stores
E-Commerce outsourcing service
Provide comprehensive Services from planning strategy to execution
to maximize the benefits of digital transformation